Οfficial website of the KA229 Erasmus+ Project
SEED
Sustainability and citizenship the education challenge for the future
Manipulation and Fake news in relation with Green Industry
“Sustainable”, “Ecological”, “Green”, “Concerned about the environment”. “We take care of the planet” “environmental awareness”. There is no best letter of introduction for any company or business. Propaganda uses images, ideas and concepts that have prestige, that are well received by the society, so the use of “green” is something that currently works; marketing departments know this and use it to sell.
But you have to learn how to distinguish appearance from reality. It is important to raise a critical sense in citizens as well as the acquisition of more responsible consumption habits. We analyze different manifestations of the growing phenomenon of Greenwashing.
GREECE
Fake teller
Greenwashing is the new trend,
Companies are lying to us…
In purpose…
They create an eco-friendly Utopia.
Consumers are being misleaded,
we believe what we want to believe.
We choose our truth.
I read the news on the internet.
So much information…..
Is it real? Is it fake?
“H&M recycles polyester”
FAKE!
“BP is focused on low carbon energy products”
FAKE!
“Shell makes the difference with carbon neutral”
FAKE!
Observe, think and resist!
Fake is the new truth?
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A poem by
Evangelos Androulakis